7 Tips to Build TikTok Engagement

So, you’ve created your TikTok channel–or at least, you know you want to create a channel. You have big dreams for your upcoming career as a TikTok influencer and your potential social media star status. But how do you make those dreams a reality? Let’s put it this way: A TikTok influencer doesn’t exist without a following to influence, right? You know what we’re getting at. To grow your channel, you need to grow your following. And to grow your following, you need to boost engagement. 

One of the cool things about TikTok is that it offers a slew of options to have fun, get creative, and engage with your followers. And seeing as audience engagement is pretty much the #1 key to a successful TikTok channel, the more options you have to experiment with content creation, the better. While there are always different things you can do to increase engagement, there are a few must-have ingredients that the most successful channels include. So without further ado, take a look at some of our top tips to take your TikTok engagement to new heights.

It’s pretty challenging to engage with your audience if you don’t know who your audience is in the first place. Spend time researching who you’re targeting, what they like, and what kind of content you want to produce for them. Experiment with different videos to discover what works with your audience and what doesn’t. Once you know who you’re creating content for, you’ll be able to better tailor your videos to them and increase engagement.

Look at your channel like it’s a plant, a plant that you water every day. Maybe you won’t see it blossom into something right away. But little by little, the plant will grow if you’re putting in some TLC every day. That’s exactly how you need to approach your TikTok channel. Consistency is key, so be sure to post good quality content on a regular basis so that your audience knows that they can come back to your channel for more. 

Sometimes, timing is everything–and posting on TikTok is no exception. Take into account the day and the time of day that you’re uploading your content to get as many people as possible engaging with your channel. Here are the best times to post on TikTok in 2022 based on engagement rates from Influencer Marketing Hub: 

In today’s day and age, people value authenticity–the unfiltered, raw content that keeps us scrolling for more. Sure, you can script your videos and plan for what you want to say in advance. But you definitely want to keep your content from being too overproduced or showcasing fake reactions. Be authentic, original, and just you. “For me, one of the most important things when building your TikTok channel is finding your voice,” says Rama Lauw, Content Manager at Voicemod and TikTok star with more than half a million followers. “Find your voice and apply it to every aspect of your channel, from your posts to how you interact with your audience.” Check out more of Rama’s tips on how to run a successful TikTok channel here. 

Whether you have a hundred followers or millions of followers, try to create a more personalized experience for your audience. Sure, this can be difficult as your channel starts growing. But even simple things like doing lives or replying to a comments can make all the difference. These interactions and conversations show your followers that you listen to what they’re saying and you take what they have to say into account when creating content. Most importantly, interacting with your audience shows that you actually care about them. 

You can expand your profile reach big time by engaging with other TikTok influencers. Take advantage of TikTok’s popular duet feature to perform videos side-by-side with your favorite influencers. You can even try partnering with other creators to help boost exposure and tap into their follower base. Seek out influencers who are in your niche and industry and who have the type of followers you also want to target. This is also a great way to get some inspiration for your own content creation by seeing what your target audience is already responding to.

Last but not least, TikTok trends move fast and furious. It’s important to stay on top of what type of content is viral–or could be viral, with the right content. Create videos around viral trends and challenges to help attract more viewers and more hype around your channel. This will also help make your channel more credible to your viewers, who will see that you know what’s hot and what’s not and that you stay in the know.

There you have it: 7 tips to help boost your TikTok channel’s engagement. Remember, building a loyal following takes time and consistency. Find your voice and niche, experiment with different types of content to see what your audience enjoys most, interact with followers and other content creators, explore new trends and videos–and while you’re at it, have fun. That’s what it’s all about.